Camp Flog Gnaw
Merchandise Concept
Merchandise Concept
Camp Flog Gnaw is a music festival in Los Angeles, California, featuring artists such as Childish Gambino, Tyler, The Creator, Doechii, and more. For this project, I designed merchandise design concepts for performers on the 2025 Camp Flog Gnaw lineup. As a music lover, I loved learning more about the artists and creating designs that felt authentic to their brand.
Programs: Photoshop, Illustrator, Procreate
Skills: Merchandise Design, Illustration
Skills: Merchandise Design, Illustration
Chezile
Beanie Design
Beanie Design
Programs: Photoshop, Illustrator
Before this project, I had never heard of Chezile, or at least I thought I hadn’t. It turns out I had definitely heard one of his most popular songs on TikTok. His song “Beanie” has this dreamy, warm sound, so naturally I chose to design a beanie for this merchandise concept. I found a script font and made custom edits to help the lettering flow naturally with Chezile’s name while matching the soft, nostalgic feel of his music.
Clairo
Ringer Shirt Design
Ringer Shirt Design
Programs: Photoshop, Illustrator, Procreate
The first time I listened to Clairo was in college, back when she was still an up-and-coming artist making "bedroom pop." In 2017, she even performed for free at UC Santa Barbara when I was a freshman. When she released her latest album, Charm, I fell in love with both the sound and aesthetic of the project. The album feels cozy, vintage, and heavily inspired by 1970s retro visuals. For this graphic tee design, I hand drew the flower that inspired the song "Glory of the Snow" and choose typefaces that reflected the album's nostalgic feel. I also chose the ringer tee to play onto the 1970s inspired aesthetic.
Doechii
Sweater Vest Design
Sweater Vest Design
Programs: Photoshop
Doechii’s overall aesthetic feels heavily inspired by a soft, preppy style, which contrasts with her bold and iconic sound. I was especially inspired by this juxtaposition while creating this merchandise design concept. To reflect the preppy elements of her style, I chose to design on a sweater vest and featured the fierce albino alligator from the cover of her EP, Alligator Bites Never Heal, as the main graphic element.
Zack Fox
Graphic Tee Design
Graphic Tee Design
Programs: Photoshop
Zack Fox is most known for his work as a comedian, actor, and DJ. Before he was popular for his acting on Abbot Elementary, he went viral for his satirical freestyle rap song "Jesus is the One (I Got Depression)." The song is chaotic, raunchy, random, and funny, even name-dropping Golden Girls icon Betty White in the chorus. For this graphic tee, I took inspiration from the airbrush shirts that were popular in the early 2000s. Even though a Betty White graphic on a DJ's shirt may seem completely random, it feels perfectly on brand for Zack Fox’s absurd and comedic style.
Alemeda
Graphic Tee Design
Graphic Tee Design
Programs: Photoshop
Alameda is one of the newest artists signed to the TDE label. Since the label is home to artists like SZA and Doechii, I already had a feeling I would enjoy with her music. Although I had never heard of Alameda before starting this project, I liked her fun pop-rock sound, which reminded me of the music I grew up listening to, like Avril Lavigne. Inspired by that nostalgic feeling, I designed this shirt with the intention of creating something both my younger self and my current self would want to wear.